E-commerce Advertising — Maximize Online Sales

E-commerce advertising is marketing activities aimed at increasing the visibility of products, attracting traffic to sales platforms, and maximizing conversions. In e-commerce, advertising focuses on reaching the right target groups and stimulating them to make purchases using a wide spectrum of channels: social media, search engines, email marketing, video ads and display banners. Through precise targeting, advertising reaches users with a high propensity to buy. With a properly selected strategy and tools, it is possible not only to increase sales, but also to build customer loyalty and develop the brand.