Radio campaigns — effective communication with the consumer

Radio, despite the passing of the years, remains a very important source of communication with consumers.

Due to its nature (“background medium”), it requires special attention to the planning approach. Therefore, as in television, we do not rely on schemes, we focus on the analysis of the audibility of individual quarters, we look for the lowest costs of reaching the Target Groups, we maximize the frequency.

We reject the planning model based on the level of discount rather than the cost effectiveness of a given station in a specific target group.