Video campaigns — build brand awareness

Video campaigns are image activities aimed at increasing brand awareness and improving its perception among consumers. Video spots can be displayed on the largest and most popular streaming platforms such as YouTube, on VOD platforms (Polsat Go, TVP VOD, TVN Player), as well as on ordinary websites. The most commonly used are spots with a length of 6 to 30 seconds, which can appear before the broadcast of the actual material (pre-roll) or during it (mid-roll). With the development of video in Poland, advertisers are faced with the choice of many places where they can appear with their spots; in our recommendations we find a balance between building coverage and achieving goals and optimal broadcast costs.