SEM and SEO

SEM

Paid advertising in the search engine allows you to reach the user with a message at the moment when the user is looking for related information (by typing in the search engine the phrase he is looking for). For this reason, SEM is considered one of the most effective advertising tools, also due to the costs involved. We believe that the key to the success of a search engine campaign is the right selection of key phrases for which we want to appear and carefully prepared text ads, so we make every effort to create an SEM structure so that it serves our clients for years to come.

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SEO

SEO is the activity of positioning a page for specific keywords in search engines. For the most important phrases, we care about appearing on the first page (in the top 10 search results). Optimization consists of a whole set of activities such as the use of appropriate keywords on the page, the correct selection of the title of the page, a well-edited description of the page or the construction of external links. With these and many other actions, we help sites grow organically, without compromising their rankings in the eyes of Google bots.