The first mass campaign for the largest chain of pizzerias in Poland
Our team prepared and implemented the first mass campaign of the DaGrasso pizzeria chain. Interestingly, it was only when we started working with this client that we learned that this is the largest chain of pizzerias in our country - discovering the world of our customers is the most wonderful experience that our work brings.
Client
Presentation of the pizzeria's offer to a wide audience. Increase sales in individual premises through far-reaching image communication.
DaGrasso, despite its rich history and a very numerous and wide chain of establishments, struggled with the image of small local pizzerias. Therefore, in communication we had to bet on:
- Creation of communication referring to the “Friends from Pizza” strategy, which was already implemented in honor of the client's activity
- Reaching a wide audience through coverage media - TV and OOH
See what we've done to achieve the goal
TV Campaign
Building a wide coverage taking into account the characteristics of the location of DaGrasso premises, largely in smaller towns, definitely required the use of television as the main medium. However, we had to remember here that DaGrasso also has its premises in large cities, which further made it difficult to clarify the target group for the TV campaign. The key was the selection of stations with digital terrestrial broadcasting which was to provide a wide coverage, supported by a precise selection of thematic stations, which allowed to achieve a high frequency in the target group.
Outdoors
The client also wanted the support of selected premises, so we decided to use OOH media. Outdoor is the only medium besides digital that allows precise targeting of campaigns in terms of location. The challenge here, however, was to find media in cities where availability is very low. Despite this, we managed to build a campaign that supported all the locations that the customer cared about.
Digital activities
The task of our team was also to implement a long-term strategy of online activities, which included the implementation of the affiliate program and the construction and implementation of the entire SEM strategy.
See what we've achieved together
advertising contacts on television
broadcast advertising spots and sponsorship billboards
cities from all over Poland
individually selected boards in the immediate vicinity of the premises
