Introduction of the brand to the Polish market
The launch of the MOWI brand was associated with several challenges. On the one hand, a global brand, on the other hand a very niche category from the point of view of the Polish consumer. It can be said that we have lanuched not only the brand, but even an entire category that has never communicated on a large scale before.
Client
Creating the image of MOWI on the Polish market as a premium brand
During the discussions with the client, we identified the key objectives of the marketing activities that are to form the basis of our strategy. These were:
- Breaking down consumer barriers and stereotypical thinking about salmon
- Building categories through the image of MOWI as a leader
- Creation of the image of MOWI as a brand offering salmon of the highest quality
See what we've done to achieve the goal
Campagna TV
The use of a television campaign in this case was not obvious due to the specificity of the target group and the perception of salmon so far. Thanks to the proper selection of stations and the timing of the campaign, we were able to build a wide recognition of the campaign.
Advertising in the press, outdoor
As a supporting medium, we used the outdoors, which thanks to its characteristics allowed to reach a wide audience while building a high frequency of contact with advertising.
Digital activities
We supported the client in all areas of digital communication from display advertising, through social media support, to SEO.
Influencer marketing
We have established cooperation with numerous Influencers, whose task was to “deceive” salmon and show many possibilities of using it in the daily diet.
See what we've achieved together
advertising contacts on television
broadcast advertising spots
generated advertising contacts on the Internet
clicks on advertising materials
