Communication of the new XTB product

Client

XTB

Date

2024

Activities

TV, radio, OOH

Webpage

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The Challenge

Reach a wider audience

Our main challenge was to reach a wider group by communicating investment plans that are a product for people less familiar with the financial market

The client wanted to start expanding the pool of potential clients with people who are not yet investing, but are considering it in the near future. That is why we set the following goals for our campaign:

  • Building a brand image by communicating a new product
  • Building trust in the brand, which is a key factor for financial products
Actions Taken

See what we've done to achieve the goal

Campagna TV

Planning a TV campaign tailored to such a specific group was no easy task. We had to focus on a narrow selection of stations and specific bands that were characterized by high viewership in the target group.

Radio Support

Although the client was initially not interested in the radio campaign, we managed to convince him to do this solution, which brought very tangible results. The use of a combination of sponsorship and dedicated long forms such as an interview with an expert and paid ads, allowed on the one hand to build a wide range of campaigns while building trust in the customer's brand and products.

Outdoors

Due to the fact that XTB is a 100% digital product, we recommended the client to use OOH media, which allowed to transfer their brand from the virtual world to the real world and a kind of direct contact with their consumer.

Results

See what we've achieved together

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270 million

contacts on TV

16,000

broadcasted TV spots

120 million

advertising contacts on the radio

190

individually selected outdoor locations

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Customer's opinion

"Współpraca z firmą Media Context była dla nas niezwykle owocna. Ich profesjonalizm i kreatywność przyczyniły się do osiągnięcia znakomitych wyników w naszej strategii marketingowej."

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