Communication of the new XTB product
Reach a wider audience
Our main challenge was to reach a wider group by communicating investment plans that are a product for people less familiar with the financial market
The client wanted to start expanding the pool of potential clients with people who are not yet investing, but are considering it in the near future. That is why we set the following goals for our campaign:
- Building a brand image by communicating a new product
- Building trust in the brand, which is a key factor for financial products
See what we've done to achieve the goal
Campagna TV
Planning a TV campaign tailored to such a specific group was no easy task. We had to focus on a narrow selection of stations and specific bands that were characterized by high viewership in the target group.
Radio Support
Although the client was initially not interested in the radio campaign, we managed to convince him to do this solution, which brought very tangible results. The use of a combination of sponsorship and dedicated long forms such as an interview with an expert and paid ads, allowed on the one hand to build a wide range of campaigns while building trust in the customer's brand and products.
Outdoors
Due to the fact that XTB is a 100% digital product, we recommended the client to use OOH media, which allowed to transfer their brand from the virtual world to the real world and a kind of direct contact with their consumer.
See what we've achieved together
contacts on TV
broadcasted TV spots
advertising contacts on the radio
individually selected outdoor locations