Sponsorship campaigns — effective communication on TV

It would seem one of the simplest tools of television communication, which is why many customers decide to launch their first campaigns in just such a model.

Only when we start to analyze the approach to this tool more, it turns out to be more difficult.

When planning sponsorship campaigns, we take into account such variables as: first of all the purpose of the campaign (frequency vs reach), matching with the target group (affinity), impact (strength of GRP), quality of the production itself, and of course the costs of reaching the target group.